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Big Data is talking.
Are you listening?
The marriage of Big Data and powerful predictive
analytics tools offers businesses the opportunity
to get results—if they ask the right questions.
IT executives are always encouraged to lead, follow or get out of the way. In the case of Big Data, your best bet
may be to lead.
The amount of information managed by enterprise data centers will grow by 50 times this decade, according
to IDC’s 2011 Digital Universe Study, sponsored by EMC. This data deluge presents an opportunity for savvy
IT executives—the chance to identify new revenue streams, discover ways to increase customer loyalty, determine unique approaches to pump up productivity and provide insights into cost reduction.
Just over half of organizations (54 percent) are already devising Big Data strategies to generate more value
from existing data, according to CIO magazine’s May 2012 study, “Peer2Peer: The Changing IT Landscape,”
conducted on behalf of EMC.
Organizations are transitioning from business intelligence, which draws on limited data sets and asks, “What
just happened?” to predictive analytics, which taps seemingly unlimited data streams and can reveal what
is likely to happen. IT executives who take the lead in working with the business will be rewarded with
unmatched visibility into game-changing business trends and prospects.
In this guide, we lay out the benefits of Big Data and predictive analytics, give you tips on getting started, and
share the benefits that businesses have already achieved by marrying these two great powerhouses.
